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Typeform

Typeform

Overview

What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing.…

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Recent Reviews

TrustRadius Insights

Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Multiple question types (44)
    9.3
    93%
  • Themes (44)
    8.1
    81%
  • Custom logo/branding (42)
    8.1
    81%
  • Survey templates (42)
    7.3
    73%
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Pricing

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Essentials

$30

Cloud
*Per Month

Professional

$35

Cloud
*Per Month

Premium

$59

Cloud
*Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Calculator Typeform -Demo

YouTube

Create Lead Generation Form Typeform | Typeform Tutorial | How to create Typeform | Typeform Demo

YouTube

Workspace Dashboard Typeform | Demo

YouTube

Reverse ETL automation with Typeform, Marketo, BigQuery, and Slack

YouTube

Notification Option Typeform | With Demo

YouTube

Typeform Example Market Research Survey

YouTube
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

7.8
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.3
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

9.1
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

8.3
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

3.1
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

5
Avg 8.1
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Product Details

What is Typeform?

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).

Typeform Videos

How you ask is important
In this Software Unboxing, we demo Typeform. Walking through the steps of taking a template to functional form, this tutorial is a great introduction to Typeform.

Typeform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(171)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey administration. Users have utilized Typeform for a range of purposes, including conducting surveys, gathering feedback, and collecting customer reviews. The software has been commended for its user-friendly interface and customizable forms that match company branding, simplifying the data collection process.

Typeform has proven to be particularly valuable in content marketing teams, allowing them to gather insights and recognize pain points through easy and efficient data collection. It has also been widely used in customer success and marketing departments to collect and analyze feedback from SaaS product customers. The software's logic mapping capabilities have made it an ideal choice for conducting large-scale surveys and research, tailoring questions based on respondents' previous answers. Furthermore, Typeform has been praised for its design and layout options, providing a more enjoyable survey experience compared to other platforms like Google Forms.

In addition, Typeform has been employed in various industries such as education, non-profit organizations, event planning, customer engagement, and partner programs. Whether it is building online applications for a non-profit trade school or administrating surveys to qualify job applicants, Typeform has proven to be a time-saving solution that collects data as a whole rather than individually. The ability to add logic jumps within the survey process allows users to customize the experience based on respondents' actions. Integration with CRM systems like HubSpot further enhances the form experience for users by streamlining marketing requests.

While many users have praised the features and capabilities of Typeform, there have been occasional complaints about the customer support provided by the platform. Some users have reported slow response times and problems with problem analysis. Additionally, changes to Typeform's plans have prompted concerns among users about potential issues. Despite these criticisms, Typeform remains a popular choice for individuals and businesses seeking a user-friendly and customizable tool for their data collection needs.

Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.

Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.

Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.

Confusing User Interface: Some users have found the user interface of Typeform to be confusing and not intuitive, particularly when creating forms or navigating through the platform. They feel that a more streamlined and user-friendly interface would greatly enhance their experience.

Limited Customization Options: Multiple users have mentioned that they find the customization options in Typeform to be limited. This makes it difficult for them to create surveys or forms beyond the provided question options, limiting their ability to gather specific information from respondents.

Lack of Integration with Popular Services: One user has expressed dissatisfaction with Typeform's lack of integration with popular services other than Zapier. They believe that having more native integration options would make it easier for companies to connect Typeform with their existing tools and systems.

Users have made several recommendations for Typeform based on their experiences. Firstly, many users suggest integrating Typeform with Slack as it enhances collaboration and data sharing within teams. Secondly, Typeform is highly recommended as a free and user-friendly alternative to SurveyMonkey. Users appreciate the better overall user experience offered by Typeform. Lastly, users recommend Typeform for its ability to handle large volumes of surveys and collect a large number of responses. It is particularly praised for its customization options and suitability for quickly gathering data.

Attribute Ratings

Reviews

(1-15 of 15)
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Score 3 out of 10
Vetted Review
Verified User
We have used Typeform to conduct large-scale surveys and research for our company and our industry. Typeform is ideal for the types of surveys we send because it has logic mapping, ie: if a respondent answers a question one way then you can map the next questions they receive. For example, if the survey asks "Is your favorite color red or blue?" Answering "red" might take you one way, while answering blue will take you to a different set of questions.
  • Logic mapping
  • Easy-to-use for end user
  • No protection against bots
  • All surveys are posted publicly
  • Data integrity easily goes down the drain because of the proliferation of bots, I've found.
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
Score 1 out of 10
Vetted Review
Verified User
[I believe] they have poor customer support [and that they] randomly keep changing plans. [I feel] their refund policy is also pathetic. [In my opinion,] there are much better options outside; use them instead of using Typeform. [In my experience,] it, first of all, takes more than 24 hours to even get [the] first response from support teams, and then there [is a lot of] back and forth due to their poor logical ability to analyze problems. [I] strongly feel that their support staff need training on attitude and data analysis.
  • Good marketing for [what I feel is] their poor product.
  • [They need to] hire better customer support.
  • [They need to work on] training customer [support] staff.
  • [They need to provide the] right analytical tools [to their staff so that they can] answer customers.
  • [They need to work on the] heavy fees charged to their customers.
[I feel] it is a pathetic tool [and] do not recommend using them.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it for validating ideas and capturing user sentiment around a particular feature or user flow. The feature may be an existing one or one that will be introduced. I have also used it to capture leads based on the answers for a startup. And lastly I have used it for capturing customer reviews about the products I sell and how to improve them.
  • The beautiful presentation of the forms is second to none
  • Very customizable with logic features
  • Easy to share results
  • Easy to find previous typeforms
  • Intuitive interface
  • The icon menu can be confusing at first; I'd rather have text and icons
  • The limit of responses on the basic plan
  • Embedding issues in certain mail providers
A scenario that Typeform is best suited to is when surveying buckets of customers or users with different attributes. Typeform allows for logic pathways to question those customer buckets differently. And all of this is done with a single form instead of creating and sending out multiple forms. That allows the convenience of going through all the results in one place as well. The ability to customize the form through the use of variables means I can use the answer from one question in another question in the same form. Very useful for using names.

Typeform is less appropriate when you need heat map or key tracking metrics.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Typeform has helped us in getting real-time customer surveys, NPS scores and so much more. A total game changer tool, but mostly I love the UI/ UX of it and its super-easy and quick to use, which makes it even better. Its like Canva - where you can just [drag], drop and your beautiful survey form is ready. Literally anyone can make beautiful and most importantly engaging survey forms. If you are evaluating, I would tell you, its way better than [SurveryMonkey] and similar competitors. Just go for it!
  • Super-easy to use and create beautiful forms
  • Love the sleek UI/UX
  • Simple drag, drop and create feature
  • Support can be improved a bit, but overall good product
Typeform is best suited for -
a) Product marketing teams - who want to know their product market fit, check NPS regularly or do some customer surveys about new feature launch/ check excitement about already launched feature
b) Marketing teams - who want to get real time customer feedbacks

Internally, also HR teams can use it for - employee engagements or planning events
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Typeform was being used across the organization. We used this primarily for surveys to solicit feedback from donors and volunteers to improve our offerings and communication. Having these surveys informed our decisions as we planned from year to year to know we were improving and addressing concerns.
  • Usability
  • Surveys
  • Support
  • Filter logic redirects externally
  • More customizations
  • Pricing
Typeform is best suited for surveys in my opinion. However, there are numerous other avenues where you could use it. We didn’t want to use it for payments or anything - just soliciting feedback.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform with our clients to help them build and create better surveys. We also use Typeform to create surveys for our target audience, clients, and team members. Typeform is a fantastic tool to source information quickly and efficiently. It is used across all departments for our clients, as any team can use it to source relevant information.
  • The user experience is very friendly. It's easy to get started and to start creating forms.
  • Templates. Typeform has many templates to help save time and create ideas.
  • The Basic package has many options and integrations to get form builders started.
  • The Typeform branding is only removed at the Pro+ ($70 per month level).
  • The option to edit the URL.
  • Team members can only be invited at the $70 per month level. By charging a lower price, Typeform might get users to add more team members as opposed to using once account per business/team etc.
If you want to collect information, Typeform is your go-to tool. Information collected may relate to: Lead Generation, Customer Feedback, Client Registration, Expenses, Online Contact Us form among many others. Due to Typeforms integration via Zapier (From the free plan upwards) and the possibility to create APIs. The possible scenarios to collect information are endless.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use TypeForm to survey internal teams on a wide range of business topics, and the survey results help to inform planning priorities. For example, in a recent survey we gathered pricing input from the global sales organization and used the feedback to guide price levels for an upcoming software product release.
  • Ease of use: TypeForm is easy to self-train within less than an hour.
  • Flexibility: I can capture a wide range of survey inputs, such as multiple choice and rankings
  • Accessibility: I appreciate that survey results are easily accessible in downloads that I can view in Excel or other tools.
  • The central dashboard could do a better job of highlighting my active survey, versus historical.
  • The notifications feature for new results was previously available for all users, and seemingly the company has changed the policy on this feature a couple of times.
For quick surveys in which you want users to use a simple link to access easy-to-follow questions, Typeform is an ideal choice. It is easier to learn and more flexible than the native Microsoft Excel Forms approach offered by Office365 (likely available to many business teams). Seemingly, they have thought of everything!
Dave Becker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform on our internal blog to conduct employee surveys and gather information across departments. It's an easy way to gather information without having to code anything, and we can get it set up quickly so we can add a new form each week with our weekly blogs. We have the Pro Plan, so we can collect an unlimited number of responses each month which allows us to ask whatever questions we choose.
  • Creating a form is really easy, no knowledge of coding is needed.
  • I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
  • The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.
  • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
  • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
  • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
If you are looking to collect information from your customers, employees, website visitors, etc. Typeform is a great tool to have. The forms are easy to create and easy to fill out, and you don't need to worry about coding. Just copy the embed code and paste it where you want it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Typeform was being used by our Sales, Marketing & Product Team to obtain user feedback both on the service aspects as well as product features. While Typeform offers extensive capabilities, it was too much for our needs, especially once we started using Pipedrive which comes with its own form builder. Typeform was used when we used Salesforce and had to be integrated with Zapier - the connection sometimes broke.
  • User-friendly
  • Accessibility
  • Free version
  • Pricing for paid version is quite high
  • UI is over-complicated for most basic users
Typeform is well suited for those who will use Typeform a lot in their job and are able to dedicate time to learning the advanced features/customization options. It's less appropriate for someone who's wearing a few hats and needs a basic form to capture lead information or product feature requests/survey.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Typeform across our whole organization, but primarily for customer engagement. We'll send surveys or quizzes to our audience for engagement purposes, not so much for email capture or the like. We may use it at a tradeshow as part of a prize giveaway (with scoring for quizzes) or maybe as a yearly survey to our entire email base to try and get an idea of what our audience wants.
  • Visually appealing. Even though it's become more popular these days, I think Typeform still looks better than most form software available.
  • Smart. With easy logic jumping and calculations, you can do some cool things.
  • Integrations. To follow the conversion funnel you need integration between systems and Typeform has enough to get the job done (with a little IFTT or Zapier support along the way).
  • Embedding on other web pages isn't the smoothest UX yet. There are times when the user is forced to scroll when the viewport has plenty of room and other quirks like that.
  • Typeform may need to start offering more visual customization soon. Typeform was really cool when most people had never seen it before, but it's getting so popular it needs something else to stand out.
Typeform works well for longer, multipage surveys and forms. If you need to have a long form and are having problems with people completing them, Typeform might help.
If you are primarily having your audience use very short forms (1-3 questions) I bet you'd be able to find a faster form for users to complete.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our small non-profit trade school does not currently possess a student information database - we piece together databases with applications and softwares to meet our needs. In the case of Typeform, the Marketing & Admissions offices use the software to build out our online application for an individual to apply to our school, with the information filtering into our CRM (HubSpot) by way of Zapier, a software that helps information travel between open source softwares. Marketing also uses Typeform for surveying.
  • Typeform is very user-friendly and requires very little knowledge of back end HTML or coding. Building forms in their platform is very easy and quick.
  • Typeform has very easy-to-use "skip logic" that allows me to create a better form experience for the end user by changing the form based on the user's previous answers. It is very seamless and smooth, and it helps make the form much more personalized and "smart."
  • The analytics are very good, but not quite to the level of "amazing." They give you what you need -- how long it takes people to complete the form, the platform or device they used, etc.
  • All in all, Typeform allows your forms to be better than your average form - its not just a simple, vertical form. It can be interactive, it can be smart, and you can use photos to enhance the experience. For me, without a huge budget to build out a full-on application where users can create accounts and such, it works.
  • Data transfer off of Typeform can be a challenge. We need to use Zapier to connect Typeform with our HubSpot database, and every time we want to make an update to the form, it often creates the need to re-map the fields in order to transfer the data perfectly.
  • A user going "backwards" on the form can be difficult and create an awkward experience for the user.
  • The software does not have any feature or way to allow individuals to start a form, leave, come back, and continue. Once someone leaves, it is gone forever. For me and for what I use the software for, it would be amazing if we could allow a user to bookmark their progress, or even create an account to start their application, returning at a later date to finish. Unfortunately, Typeform does not offer this.
  • We get real-time respondent notifications, which is great, but the format in which they send the email cannot be replicated when going into the software and viewing results. Exporting submissions comes in the form of a spreadsheet, whereas the notification comes in vertically in order, with the question accompanying the response. So, if you do not save these response in your inbox, you're in trouble.
If you're looking for an "advanced," more professional and "impressive" form platform, Typeform is excellent. It is great for surveys. However, if you need to stretch the software to become more, and tie it in with a CRM or database as I have had to, you might hit some speed bumps along the way and it may create some frustrations.
Erin Holm | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize Typeform for surveys within our organization. We have large-scale surveys, such as our bi-annual career satisfaction survey, that are sent out via Typeform. We also use it for small-scale information gathering, such as sign ups for events. We do have some departments that use it individually, but for the most part, we are using it to gather information from the entire organization. It's a very user-friendly tool. We have several people within the organization that use it, and new users have been brought up to speed easily. The customization tools make it easy to personalize.
  • Survey options - there are different question options you can use, even within the same survey. When sending out large surveys with varying types of questions, it's convenient to have different options for those taking the surveys.
  • Results - after you've completed the survey, your results are easy to download and analyze. Have the data ready to go with a Excel file is much more convenient than other survey sites we've utilized.
  • Sharing - surveys are provided with an easy-to-use link. This makes sharing quick and easy.
  • User-friendly - interface is easy to utilize. Very little training is required to use the tool effectively.
  • Customizable - although some areas could improve, it is helpful there are different types of questions you can use, pictures can be uploaded, etc.
  • In addition to convenient data, Typeform also keeps track of visits/who has completed the survey. If you're sending out mandatory notices to your team, and need to keep track of who has visited, Typeform makes this easy.
  • There's definitely room for improvement on the customization side. Unless you know the ins and outs of the program, the surveys can be a bit plain.
  • Creating anything beyond the question options given can be difficult. Adding variables and questions leading to other questions can be difficult. If your questions are straightforward and answers don't change the possibility of the next question, you shouldn't have much trouble.
  • Surveys only allow for 10 questions per survey, unless you upgrade to the Pro version. I understand there's a need to make money, but for what we use the platform for, an upgrade wouldn't be necessary. It would be nice if you could ask more questions, but perhaps not utilize certain features if you're still on the basic plan.
Overall, Typeform is a great option if you're looking to send out mass surveys to your team. Here are some specific scenarios where we've used the program:
- Career Satisfaction Survey to entire team (75+) - 2x year
- Questions surrounding the yearly holiday party - once a year
- Surveys around changes within the organization (as needed)

In any of these situations, we've found Typeform to be user-friendly, and easy for our teams to complete. Also, those involved in the creation of the surveys have had an easy time putting them together. Even with a few improvements that could be made, it's still a great tool.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Typeform to gather feedback/data from our current customers for marketing purposes and I'm personally using it for new customers prior to them starting the onboarding process. Rather than waiting to find out answers to basic questions during our initial meeting, we use Typeform to gather that data beforehand to better utilize our time with our customers.
  • I love how easy and fun it is to create a form. Adding various fields is so simple and they have a robust variety of fields to choose from.
  • Typeform's design is a fresh take on forms. Google Forms needs an update bad because Typeform is such a better experience. Also, you can create jump logic to send registrants to certain questions based on their answers to other questions.
  • Not only are the forms wonderful, but they definitely have the users in mind. You can easily create a customized notification email to be sent to anyone you choose, which is beneficial for our team. Also, the overall data and results abilities are great.
  • When I first signed up with Typeform, I wasn't taken through any type of setup flow or cues. It would have been nice to have that during the setup process with me being a new user.
  • They're templates are great, but I do wish they had a few more to choose from.
  • It'd be nice if you could redirect a registrant to a certain page based on an answer to one of their questions. I looked into doing this, but do not believe it's possible yet.
If you're looking for a very simple, modern looking form then Typeform is a great solution. Also, if you're looking for a form with conditional logic, then I would highly consider this product. It allows us to use the same form for all of our customers regardless of their background. Their results data and their email notification customization has been superb too.
April 20, 2018

Typeform Review

John Draginis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Typeform platform is being used across the organization at Cartegraph. However, we use it for four main areas: gathering customer satisfaction data, gathering initial project data for small market configurations, marketing style surveys, and administering quizzes and tests. Typeform has been a great platform because of its flexibility and the wonderful user experience it offers for the admin and the end-user. Although we have had some hiccups with it in the two years we have used it, the platform has and continues to improve immensely with each "release." They utilize a continuous release model, which I love because there are days I'll log in and have immediate access to multiple new features.
  • UX for the admin and the end-users
  • Survey response insights to understand how end-users are interacting with the system
  • Simple integrations through Zapier
  • Hidden Fields
  • Logic Jumps
  • Better response analytics within the platform, versus having to dump responses into Excel
  • More integration options to create and add new records in Salesforce or other CRM platforms.
  • Added functionality when utilizing the platform for building tests/quizzes. Particularly saving as you go, timing options, and a more robust calculator function. I understand this isn't their core though so I understand why they have not invested a lot here. We were able to make do with the functionality they have to administer an admin test.
Typeform is great for any data collection use case, simple transactions, and administering basic quizzes. Typeform is not so great for administering complex tests or quizzes.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have been using Typeform on a small scale to test it out as a survey platform for our needs. Most often it's been used internally for team and employee surveys, with plans to start using it for larger scale forms as well. We have also recommended it to some of our clients as an option for managing their surveys.
  • Typeform creates beautiful forms that look great and provide a wonderful UX.
  • Typeform works well for stand-alone forms. Filling out the form is a full-page experience in itself.
  • Typeform makes complex forms look very simple by showing users only what's relevant to them right now.
  • Typeform doesn't seem to work very well for companies who want more traditionally-structured web forms that many B2B clients might desire to look more like actual physical (paper) forms.
  • Typeform does embed nicely into other sites, but it does not look or work like a normal form you'd see on a site. It sometimes resembles an advertisement on the page.
  • If your form relies on users remembering their answers to previous questions, users might find themselves losing their place and having to go back and forth between the questions to look up their past answers. It usually works best for forms with questions that don't require that level of memory about previous answers.
Typeform is suited perfectly for B2C-style, stand-alone surveys or questionnaires. It's suited perfectly for people who want a beautiful form but don't need it to exactly match their brand or existing website.

It's not as appropriate for large B2B surveys, forms that require you to reference past answers in later questions, or forms that are meant to resemble paper forms.
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